Who should you hire for your next assignment?

blogpic_101609.jpgOCTOBER 16, 2009

You are:  In charge of marketing for a corporation. Organizing an event. Planning a wedding. Starting a blog.

You want:  Beautiful, memorable photos. Images that will grab the viewer’s attention, and hold it. A new head shot. A creative Christmas card.

You need:  A photojournalist with daily newspaper experience.

Here’s why, according to Andrea James, a reporter formerly with the Seattle Post-Intelligencer, you need to hire a photojournalist:

1. Photojournalists don’t make excuses — Things do go wrong, but a photojournalist who has worked for a daily newspaper is trained to do superior work, and quickly. She cannot come back to the office with no photo. The paper is coming out tomorrow; a photo is needed. She is used to operating under pressure.

2. Versatility — What I love about newspaper photographers is that they can do anything. My P-I colleagues often found themselves shooting a natural disaster one day (they all own rubber boots), a concert for the arts section the next day, and then a cake for the food section the next.

3. Consider your moment captured — How much would you pay to make sure that THE moment of your event is captured forever? This is what photojournalists are trained to do every day. At my own wedding, I knew that I didn’t have to worry about making sure our photographer (and friend) was capturing crucial moments. He was everywhere. When I saw the photos, I was delighted and saw new aspects of my own wedding that I had missed.

4. Photojournalists are problem solvers – Tell me, how do you make a photo of a technology company interesting? As a business reporter for nearly five years, I got to profile some really cool companies — but a lot of times, these companies performed a service that just wasn’t visually interesting. But I rarely worried about this — I knew we’d have a publishable photo for the newspaper because the photographer would think of something I never could have.

5. They’re the best of the best — Newspaper journalism is cutthroat. Thousands of people want to shoot photos for newspapers. However, just a few hundred actually get to do it. In short, they’ve been vetted.

 

For your next portrait, event, annual report, brochure, or website, come to Kathleen Kelly Photo. I’ll bring my 20 years of experience and style as a newspaper photojournalist to bear on your assignment to bring you a variety of photos and meet your deadlines.

 

 (Andrea’s “Five Reasons You Should Hire a Photojournalist” are reprinted with her permission. They originally appeared on her blog at andreajames.net.)

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