SEPTEMBER 27, 2013
A BUSINESS MILESTONE
With the turmoil in the nation’s economy in the past five years, it’s no minor feat for a small business to have survived and thrived. I was delighted to learn that one of my family portrait clients, Dr. Brent Reiche, owner of Active Chiropractic in Saco, Maine, will be celebrating his 10th anniversary in business this weekend.
Like me, Brent is a transplant to Maine. He grew up in the tiny town of Montello, Wisconsin — about two square miles, one stoplight, and a population of 1,392 when he lived there. In junior high he had thought of becoming a doctor, but in his high school guidance counselor’s office, he saw a flyer about chiropractic. It described it as a non-surgical, drugless, healing profession. That piqued his curiosity.
On his daily drives to school with his mother, who was a teacher, they drove past the town chiropractor’s office. “One day I decided to stop in after school,” says Brent, “and began asking the chiropractor ’20 questions.’ She gave me opportunities over time to observe treatments and to ask patients questions about their experiences. Their enthusiastic responses sealed the deal for me.”
Brent didn’t get his own first chiropractic adjustment, though, until he was in his junior year at University of Wisconsin/Platteville. “Our family had planned a skiing trip over Christmas break,” he says. “I woke up one morning and was having a hard time walking. All the stresses of school and exams had caught up with me. I was able to get an appointment for treatment, and a half hour later, I was mobile again and able to join my family for our trip.” After graduating from Wisconsin, Brent attended Palmer College of Chiropractic in Davenport, Iowa, the first such school of its kind in the world.
He began his career in Dublin, Ireland. “After six months, I got homesick and came back to the U.S.,” says Brent. He worked in northern Wisconsin for a year before moving to Portland, Maine, where he joined a large practice. After a year there, Brent decided to open his own practice in Saco and saw his first patient in July 2003. Shortly thereafter, he met his wife, Rachel, when they both attended a band concert of mutual friends. They have two children, Andrew, 5, and Renee, almost 3. Brent says the biggest challenge in getting his business off the ground is that he didn’t have any “business sense.” “We really didn’t get much training in that in school,” he says. “I just started getting out, meeting people, and explaining what chiropractic is good for.” He says that resistance to chiropractic by doctors in the regular medical community is waning, and they are more accepting of the benefits of chiropractic.
Brent says that his biggest reward is seeing the results of things getting better for his patients. “Little miracles happen every day,” he says. “But I’m only 50% of the equation. The other half comes from clients walking in the door and making a commitment to be treated. For them, this is a small part of their journey to health.”
Brent is having a 10 Years in Business Party, Saturday Sept 28th, 5:30 -7:30 p.m. at Saco Sport & Fitness, and all are welcome. October is National Chiropractic Health Month.